Privacy Policy – How We Use Your Data

cheerfulwears.com (“cheerfulwears.com”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal data we process about you. This Privacy Policy explains what information we collect, how it is used, who we share it with, and your rights in relation to that information when you interact with cheerfulwears.com.

We collect personal data when you visit, use, or make a purchase through our website: cheerfulwears.com. We only process personal data in accordance with applicable privacy and data protection laws. We do not collect special categories of personal data (such as race, religion, health information) or information relating to criminal convictions.

1. Data We Collect

We may collect the following types of personal data:

  • Identity Data: such as name, date of birth, and identifiers.
  • Contact Data: such as billing and delivery addresses.
  • Financial Data: such as payment and transaction information.
  • Technical Data: such as IP address, device information, and browser type.
  • Usage Data: how you interact with our website.
  • Profile Data: preferences and purchase history.
  • Marketing & Communications Data: your marketing preferences.

2. How and Why We Use Personal Data

We use personal data for purposes including, but not limited to:

2.1 To Perform a Contract With You

We process personal data to fulfil orders you place on cheerfulwears.com and to manage returns and exchanges. Personal data is shared with payment processors and delivery partners to complete transactions and keep you updated about your order status.

2.2 To Provide and Improve Services

We use your data to manage your account, respond to inquiries, and personalise your shopping experience. This includes using aggregated data to improve products, services, and website functionality.

2.3 For Security and Fraud Prevention

We may process personal data to detect and prevent fraudulent transactions and to help protect the security of our systems and customers.

2.4 Marketing and Communications

With your consent where required, we may use contact and profile data to send notifications, promotions, or survey requests. You can opt out of marketing communications at any time.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to distinguish you from other users and to improve your experience on cheerfulwears.com. Non-essential cookies will only be used with your consent. You can manage cookie settings through your browser.

4. Sharing Data with Third Parties

We share personal data with third parties only where necessary to provide services, such as analytics providers, fraud detection partners, and any service providers that assist in delivering products or improving our website. We ensure third parties process data in compliance with applicable law.

5. International Data Transfers

Your data may be transferred or accessed outside of your country of residence for processing in order to fulfil orders or provide services. Where transfers occur, we implement appropriate safeguards to protect your personal data.

6. Data Security

We put in place technical and organisational measures to protect personal data against unauthorised access or loss. While we use reasonable efforts to safeguard information, no method of electronic transmission is completely secure.

7. Data Retention

Personal data is retained only as long as necessary to fulfil the purposes outlined in this policy and to comply with legal obligations. Once no longer needed, data will be securely deleted or anonymised.

8. Your Rights

Under applicable data protection laws, you have rights including:

  • the right to access your personal data;
  • the right to correct inaccuracies;
  • the right to restrict or object to processing;
  • the right to data portability;
  • the right to erasure in certain circumstances.

Where relevant, you may also lodge complaints with a supervisory authority.

cheerfulwears.com may contain links to third-party websites. We are not responsible for the privacy practices of external sites; you should review the privacy policies of any site you visit after leaving cheerfulwears.com.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on cheerfulwears.com with the effective date.